Srinivasan V has been appointed as the new COO of Cognizant Technology Solutions (CTS). He is taking over from Sridhar T, who has been allocated a new strategic initiatives portfolio. Srinivasan was earlier the Executive VP, Products and Resources at CTS.

Cognizant is realigning organizational structure which aims to bring together all the teams to align with the transformative needs of their clients and assist them in the shift to become competitive in the digital world.

All delivery roles will now come under Debashis Chatterjee, who is executive VP and president, technology solutions. Prasad C will now take care of industry verticals in North America while Santosh Thomas gets Latin American markets in addition to the EU and APAC. The BPO business remains with Sumithra Gomatam and Gajen Kandiah will take care of digital works.

A Cognizant spokesperson told an Indian publication, “The market is undergoing a major shift in the pace of digital technology adoption by clients, driven by new social, mobile, analytics, cloud, artificial intelligence, the Internet of Things (IoT), adaptive manufacturing, augmented reality and blockchain technologies, to name a few… Our realigned organizational structure brings together all of our talented teams to fully align with the transformative needs of our clients and helps us better support them in navigating the shift to compete in the digital economy.”

The company communicated its five-year strategy to its leaders in December 2015 and the new internal organization structure is to drive that strategy into action, the CTS spokesperson said. “By aligning our team structures and career growth aspirations with newer digital opportunities, we believe we are better positioned to serve our clients, and meet our goals for continued growth and success,” the spokesperson added.

“This new organizational realignment for the digital era is an ahead-of-the-curve move that positions us well to provide a differentiated experience to our clients, gain market share, and provide our employees with unique growth opportunities”, he said.