COMIO smartphones, which recently entered the Indian market in May 2017, has appointed Sumit Sehgal as the Chief Marketing Officer of the company. He will lead the marketing for COMIO and will strive for building it into a differentiated and strong brand in the mobile handset market.
On this appointment, Sumit Sehgal, says “Building a new brand from scratch is a marketer’s delight. It is also thoroughly challenging to carve out your space in a VUCA market such as mobile handsets. I have no doubt whatsoever, that COMIO will shape up to be a loved brand which creates relationships with its customers as equals and becomes a small part of their complex lives”.
Sumit is a tenured marketer with a profound understanding of the Indian market. He has over two decades of experience in the field and looks forward to catalyze business growth & strengthen customer loyalty base.
Sanjay Kumar Kalirona, CEO & Director, COMIO says, “We are delighted to have Sumit Sehgal on board. He is a vital addition to the team at a time when the brand is in the nascent stage. It is a pleasure to have such an experienced professional in place and leading a critical part of the organization.”
Prior to this, he has worked with JWT, ITC Ltd., Bharti Teletech, Max Life, and Intex Technologies. During this period, he has strived towards building several brands and ran numerous marketing initiatives intended at delivering meaningful brand and business results.