On Thursday, Yamaha Motors India announced the appointment of Eishin Chihana as its new Chairman. According to the official communique, Eishin Chihana has been associated with Yamaha Motor Company and its group companies across the world since 1991. 

The communique further states that Chihana brings strong expertise of operating across various verticals, to the table. He has been leading sales, marketing and business management, with a major focus on motorcycle business operations in European, North American, African, Middle Eastern and ASEAN markets.

Speaking about his appointment as chairman of Yamaha Motor India Group, Chihana said that India is a diverse country with a huge customer base and immense potential. "With the majority of its population comprising the youth, it gives us the opportunity to penetrate the market by meeting their evolving expectations through Yamaha's leading technological advancements and engineering prowess,'' Chihana further said in a statement.

He further added that Yamaha will continue to innovate and bring new products to the market. It is going to launch a new brand strategy 'The Call of the Blue', to further strengthen its position in the Indian market.