Myntra has announced the appointment of Nandita Sinha as Chief Executive Officer, effective January 1, 2022. Nandita joins Myntra from group company Flipkart, where, as Vice-president, Customer Growth and Marketing, she is currently heading the overall charter for marketing.
Like her predecessor, Amar Nagaram, who was Myntra’s CEO for nearly three years, Sinha will be reporting to the Flipkart Group CEO, Kalyan Krishnamurthy. Amar stepped down as CEO last month to start his own venture.
Kalyan Krishnamurthy, CEO, Flipkart Group stated,“Myntra is integral to the group as an organisation that leads the charter on fashion, beauty and lifestyle, solving the dynamic needs of the modern fashion-conscious consumer. As the forerunner of several innovations and unique consumer experiences, our aspirations continue to grow for Myntra as a separate company. I am certain that with her strong background in driving businesses and an acute focus on customer-centricity, Nandita (Sinha) will be instrumental in defining the next phase of Myntra’s evolution as its CEO.”
Sinha joined Flipkart in August 2013 after having worked with Hindustan Unilever Ltd and Britannia Industries Ltd. Before joining Flipkart, she was the co-founder at MyBabyCart.com, where she spearheaded driving revenue and customer growth. Sinha holds an MBA in Marketing & Strategy from FMS Delhi and is a BTech Graduate from IIT BHU.
As a seasoned leader in the consumer internet space, Sinha has deep expertise in leading businesses, driving tech-pivoted growth and innovation and brings together a unique combination of deep customer and category understanding. In her almost 8 year stint at Flipkart, she has worked across multiple roles and categories, including beauty & personal care, books and general merchandise, home and furniture and has built a strong organisation, grooming several future leaders with her exemplary people skills.
On her new role, Nandita Sinha said,"I am very excited about my new role and look forward to the opportunity of driving Myntra’s vision of democratising fashion further while working with a very talented team at Myntra.”
Along with Nandita's appointment, the firm also announced some other leadership changes. Harish Narayanan, Myntra’s Chief Marketing Officer will soon be moving out of the firm to join an early stage startup in the edtech space. Also, Myntra’s Chief Financial Officer Ramesh Bafna will also be leaving the company with group CFO Sriram Venkatraman taking over as the interim CFO.