India’s largest mobility platform Ola launched Ola Cars and appointed Arun Sirdeshmukh as Chief Executive Officer. The new venture Ola Cars will offer customers a dramatically better vehicle purchase and ownership experience to consumers. 

The platform will enable the purchase of both new and pre-owned vehicles through the Ola App. It will offer a bouquet of services to customers, beginning with purchase, vehicle finance and insurance, registration, maintenance including vehicle health diagnostics and service, accessories and finally resale of the vehicle back to Ola Cars. It will be a one-stop shop for customers looking at hassle-free buying, selling and managing their cars. Starting with 30 cities, Ola Cars will soon scale up to over 100 cities by next year. 

Ola leadership expects the growth of the venture will be fueled by the appointment of Sirdeshmukh as the CEO who brings thirty years of experience to the table. He has been associated with consumer internet, FMCG, retail and fashion industries, with firms like Amazon India, Reliance Trends and IBM Global Services. He will oversee the entire sales and distribution, service, marketing, customer support, and go-to-market strategy for the business. 

Commenting on the announcements Bhavish Aggarwal, Founder & CEO, Ola said, “Customers are looking for a new way to buy, service and sell their vehicles. They are no longer satisfied with the archaic retail store mode. They want more transparency and a digital experience. With Ola Cars, we are bringing a completely new experience for buying, selling and overall ownership for both new and owned vehicles. I look forward to working with Arun and building this core pillar of our New Mobility vision.”