Randstad India announces change in its brand promise
Randstad India has announced the change in its brand promise and its positioning in India. According to the company websites, it is keeping in time with the changing times. The new brand promise ‘Human Forward’ reflects the company’s belief on how integral people to its business.
Randstad Holding NV, which is the parent company of Randstad India, and headquartered in Diemen, Netherlands is currently ‘Human Forward’, brand promise launch across all 39 countries where Randstad India has a presence in.
Kartik Murugan, who is the Vice President - Marketing at Randstad India said, “The new brand promise reflects our enhanced proposition of shaping the world of work through effective digital adaptation. In a world that’s dominated by technology, a reminder of our humanity can be refreshing and powerful and hence Human Forward was born.”
In a statement, Paul Dupuis, who is the MD and CEO of Randstad India said, “Randstad as a brand has always been rooted in humanity, we put people at the center of everything we do. At the same time we embrace technology as an enabler - it helps us accelerate on our mission, to find the right talent for the right job, at the right time.”
Apparently, Randstad will continue to invest in the latest HR technologies through HR Innovation Fund through the Randstad Innovation Fund for Randstad becomes, the most trusted partner for our clients and candidates,” said Dupuis.
The organization is into staffing, search & recruitment, and recruitment process outsourcing services.