In order to strengthen its leadership team, ShopX, a digital offline platform appoints Kirti Varun to head its Product Management function. He will lead Product Management as Vice- President. 

Working closely with Amit Sharma (CEO) and Apoorva Jois (COO) of ShopX, Kirti will strive to organize commerce in India with the help of technology to make it accessible to all. 

Prior to this, Kirti was a Principal Product Manager with Amazon India, where he helped in the innovatively building India-specific product to improve key customer inputs such as pricing, inventory, affordability and selection.

Commenting on his appointment, Kirti Varun, said, “While e-commerce in India has solved customer problems in terms of access and convenience in shopping, for a large selection of products, its reach has been limited only to 45-50 mn customers in tier I and II cities. There is a large and untapped opportunity of making e-commerce accessible and valuable to the next 600 mn middle-income Indians. Building a scalable and viable business to tap into this opportunity requires significant innovation across every aspect of the business model ranging from front-end shopping experience to back-end supply chain and logistics. ShopX is innovating rapidly to build a viable business in this space, and I’m excited to join them in this journey.”

The appointment of Kirti brings along a decade of professional experience across e-commerce product management, strategy consulting and operations in leading global and Indian organizations. He was a Senior Engagement Manager with McKinsey & Company, where he led client engagements across multiple sectors and functions. He also played a pivotal role in building the Digital Banking practice for McKinsey in India. Kirti earlier handled multiple roles in Operations and Project Management at ITC Limited. 

Commenting on this new development, Mr. Amit Sharma, CEO of ShopX said, “This is an exciting time for ShopX as we are scaling up our retailer base rapidly with a sharp focus on unit economics and profitability. With our digital offline model, we have been able to offer a wide range of products across categories through our 45,000 plus retailer network. Kirti brings together rich general management and product management experience, and will play a pivotal role in executing ShopX’s mission of making commerce accessible and valuable for everyone.”

Bangalore-based ShopX is a growing digital offline platform, which provides retailers across India significant benefits. ShopX is backed by strategic investor Nandan Nilekani, and mentors Jagdish Kini and Pramod Varma.