Tata Sons has announced a new entity to incubate new-age digital business called Tata Digital, which will be headed by Pratik Pal. In his most recent role, Pal was TCS’ global head of retail, travel, transportation, hospitality, and consumer packaged goods industry unit. 

Pal, whose appointment is effective August 21, will head the new entity which has been formed to incubate new digital businesses, as per a company statement.

Tata Sons Chairman N Chandrasekaran stated, “Pratik brings strong domain knowledge of consumer-centric businesses to this role combined with a deep understanding of how new digital technologies are disrupting these industries. As the CEO of Tata Digital, Pratik will play a key role in building new platforms of growth.”

His experience and commitment will be very valuable in shaping and developing new opportunities for Tata Group in the digital economy, Chandrasekaran added.

On his appointment, Pal stated, “It will be my endeavor in my new role to help the Group address new business opportunities and use digital technologies to meet the needs of a fast-evolving generation of consumers, who increasingly demand a unique blend of on-line and off-line engagements.”

Pal graduated in electronics and communication from Jadavpur University and holds a master’s degree in computer science from Indian Statistical Institute, Kolkata. He has been with Tata Consultancy Services (TCS) for over 27 years and has held several key leadership positions across multiple business units and industry verticals. The veteran’s experience will be something the group will be looking to leverage in the new venture which is expected to receive an infusion of Rs 1,000 Cr as per media reports.