With the aim to become FMCG giant worth US $2.5 billion by 2020, Coca Cola India has decided to restructure its corporate centre resources. The company aims to open one million new outlets by 2020, according to a Coca-Cola release. It currently distributes its products through two million outlets across 25 Indian states.
“Hindustan Coca-Cola Beverages (HCCB) announced its plans to become a US $2.5 billion FMCG company by 2020. Plans include manufacturing and selling a wide range of beverages — from premium to value — and modifications to its operating structure,” it said.
Coca-Cola in India will now operate through seven zones, instead of the current five, and will also reorganise its corporate centre resources.
“It was very clear from our research, conversations and market data that today we are not structured in a way that allows us to fully leverage our scale and market capabilities,” Chief Executive, HCCB, Christina Ruggiero said in the statement.
Earlier this year, Coca-Cola India went through some senior-level restructuring leading to its president Venkatesh Kini stepping down and HCCB's erstwhile head T Krishnakumar stepping in to take over the reins of Coke's India and Southwest Asia Business.
The company is also apportioning more resources to its frontline and field — both financial and human. “This includes setting up a Premium Division to service customer requirements around niche and premium beverages — smart water, frozen fruit desserts, mixers and tonic water and amalgamating the existing Alternate Beverages Division with the mainstream distribution system,” it added.
“The company will have a leaner corporate office and much-strengthened sales and supply-chain organization, thereby creating several hundred new jobs,” the release said.
“The reorganization will, however, make a few existing jobs redundant. No additional details are available at this time since this exercise is yet to begin,” it added.