Bengaluru-based BetterPlace, a full-stack tech platform for frontline workforce management, has acquired OkayGo, an on-demand blue-collared gig workforce management platform for enterprises, for an undisclosed amount.
This acquisition aims to reduce the cost of hiring for enterprises by 15-20% by providing them a pool of pre-skilled and pre verified workers ready to be deployed for short-term tasks.
Through this acquisition, BetterPlace will lead the charge for providing the right opportunities for India’s 90 mn strong gig-workforce by enhancing the offerings of BetterPlace Select, the company’s short term, long term and task based workforce management offering, the company said in a statement.
“Despite having a large employable pool, enterprises in India are now facing an acute shortage of skilled workforce. The only way to solve this problem is to provide a mutually beneficial marketplace geared towards enabling people to be gainfully employed. This acquisition is a major step towards that direction, allowing us to inch closer to our goal of building a better world for enterprises and frontline workers in India,” said Pravin Agarwala, co-founder and chief executive officer at BetterPlace.
“We started OkayGo with a clear vision to empower half a billion people to get flexible gig-opportunities and provide businesses with high quality talent instantly. BetterPlace would provide us a fillip to achieve our vision,” said Tomonaga Tejima, co-founder at OkayGo.
Through a marketplace model, OkayGo and BetterPlace will collaboratively narrow the demand and supply gap for gig-workforce in India and solve the inefficiencies of idle time and attrition. This integration will enable frontline workers to increase their daily and hourly earnings an average of 25-30%.
“With enterprises revisiting their operating models, there is a huge scope for creating new gig-jobs and scaling the existing ones. OkayGo provides multiple gig opportunities across enterprises for blue collar workers to increase their earnings per hour and optimise their daily work. This acquisition would not only provide more opportunities for frontline workers, but also revolutionise business operations in a significant way,” Saurav Chawla, co-founder, OkayGo added..
OkayGo is BetterPlace’s fourth acquisition so far. The company acquired Oust Labs, Aasaanjobs and Waah Jobs in October last year.