eské, a Mumbai-based Direct-to-Consumer (D2C) lifestyle brand has raised a total of $1.5 Mn (INR 12 Crores), in a pre-series A round of funding led by Mistry Ventures. This round also witnessed the participation of Fluid Ventures, one of eské's existing investors.

The fresh funding will be utilised to expand its product portfolio, open experience centres, enhance its technology platform, and enter new markets. Launched five years ago, the brand is currently available through its own website and various e-commerce platforms, as well as offline stores in select cities across India. eské offers a range of handbags, briefcases, and accessories for the global modern consumer.

In February 2022, Eské raised a total of Rs 2.5 crores, in a Seed funding round led by Fluid Ventures (D2C focused fund), Divij Bajaj (Founder, Power Gummies), and Ankit Gera (CEO & Co-founder, Junio). 

“Leveraging our decades of manufacturing expertise producing lifestyle products, we will unleash our manufacturing capabilities, combining it with technology, to build a globally recognized lifestyle brand from India,” said Shivam Khanna, founder and CEO of eské.

“eské’s innovative and integrated supply chain enables them to turn around inventory, and new styles fast. We believe that eské has the potential to become a beloved brand in this space, and we are excited to partner with them in their journey,” said Zahan Mistry of Mistry Ventures.