Employee benefits and rewards management startup Jellybean, raised $350K in a pre-seed funding round. The funding was led by a clutch of investors, including Paradigm Shift Capital and Sunn91 Ventures, with participation from MarsShot Ventures (Razorpay Founders), Vaibhav Vardhan, Saurabh Nigam (VP-Human Capital, Omidyar Network) and Sumanth Narayanan - Business head, Akamai India.

Founded in 2022 by serial entrepreneurs Naren Krishna, Bhavesh Upadhyay and Ganesha Gampa,, the HR tech startup plans to utilise the fund to strengthen the product and facilitate expansion into new offerings.

“Apart from plans to strengthen our products and facilitate expansion into new offerings, we are also working on leveraging AI to enhance personalisation capabilities. We aim to make employee benefits more inclusive and meaningful by offering flexibility, customization, and personalization options,” said Naren Krishna.

“Jellybean's offering of making perks and benefits customisable and a seamless experience for today's diverse and multigenerational workforce is a breath of fresh air in the employee benefits space,’ said Surabhi Washishth, Founding Partner, Paradigm Shift Capital

According to Surabhi who worked as the director of HR at WeWork and Headout where she crafted many benefits policies, Jellybean's solution is a no-brainer solution for any employer who wants to provide truly meaningful benefits to their team, while taking away the administrative hassle of managing benefits. 

“In today's day and age, a one-size-fits-all mentality does not work in attracting and retaining great talent - and Jellybean solves exactly that,” Surabhi added.

The Jellybean marketplace offers over 100 benefits across various categories: health, fitness, mental wellness, learning and development, lifestyle and entertainment, food and beverage, commute, and pet care.