Amalgamated Plantations Private Limited (APPL), one of the leading tea selling companies in Eastern India, has appointed Vikram Singh Gulia as Managing Director and Chief Executive Officer to the board of its Company.
With more than 33 years of experience in the Indian Tea industry, Vikram Singh Gulia has served for 32 years at Camellia Plc, UK owned Goodricke Group Ltd. After a brief stint as the Chief Operating Officer at Assam Company India Ltd, Vikram joined APPL as CEO-Designate in September 2019, for a planned eventual assumption of the MD & CEO role from June 2020.
Following the retirement of Jagjeet Singh Kandal, former MD of Amalgamated Plantations Private Limited, Vikram will look after the management of the day-to-day business of the company and contribute his excellence and decade-long expertise in leading and developing APPL’s future growth.
Amalgamated Plantations Private Limited (APPL) was born in the year 2007 when the then North India Plantation Divisions of the TATA TEA LIMITED was demerged from the parent company to form one of the first and largest “worker-shareholder owned” companies in India. It is the 2nd largest producer of tea in India with an annual production capacity of 44 Million Kg of Made Tea.
On his appointment as MD and CEO, Vikram stated,“Amalgamated Plantations Private Limited has to sustain and further build the stature it occupied in the industry, in its former avatars of James Finlay, Tata Finlay and then Tata Tea. The renewed focus on quality in terms of our produce, human resource, compliance, sustainability, environment and welfare will be the foundation for Amalgamated Plantations Private Limited in its pursuit for excellence.”
As a successful business leader and trailblazer, Vikram has led several market-leading tea brands to their milestone moments, with his deep understanding of consumer behavior and preferences, as well as his vast experience in Marketing and Strategy. It is this expertise that he will bring to APPL in order to enable it in fulfilling its financial, social and environmental objectives.