Stellantis India & Asia Pacific has appointed Roland Bouchara as CEO & Managing Director for Stellantis in India. Bouchara will be responsible for the Jeep and Citroën national sales companies (NSCs), along with the group’s manufacturing operations, as per a company statement.
Since 2017, Bouchara has been leading the Citroën India operations in his capacity as Senior Vice President of Sales and Marketing for the brand. He oversaw the end-to-end execution of the recent launch of the Citroën brand and its first product in India – the new Citroën C5 Aircross.
Bouchara comes with a strong and diverse experience in international automotive and consulting businesses. Prior to joining Groupe PSA in 2017, Bouchara held several key leadership positions at Renault including, Managing Director UK, Head of Europe NSCs (Germany, UK, Spain & Italy), and SVP Sales & Marketing for APAC and China.
The Amsterdam-based Stellantis is a multinational automotive manufacturer, formed in 2021 on the basis of a 50:50 cross-border merger between the Italian-American Fiat Chrysler Automobiles (FCA) and the French PSA Group.
Roland brings deep commercial experience to his new role and it will be interesting to see how he helps in developing and expanding Stellantis’ brands, network, and business operations in India - a key growth market for the company globally.
Image Credits: Financial Express