CredAvenue has announced the appointment of ex-Flipkart’s Krishnendu Majumdar as the new Chief Product Officer of the company. The latest appointment seems part of an overhaul in leadership after the debt marketplace platform also named a new Chief Human Resource Officer two weeks back.  

Krishnendu has over two decades of extensive experience across domains like Banking, Online brokerage, Supply Chain management, advertising and E-commerce. In his new role as CPO, he will develop the company’s product strategy and work on technology oriented solutions.  

Gaurav Kumar, Founder and CEO, CredAvenue, said, “We are redefining debt markets through our Product-first  approach. We have built India’s most comprehensive debt product suite under one marketplace, and we aim to only  expand our product offerings across each of our sub platforms in the near future.”

He also added that CredAvenue is delighted to have Krishnendu in this mission-critical role where his deep domain expertise will help the company elevate the operations of their current product portfolio while also driving the development of innovative new products to fuel further growth. 

Prior to CredAvenue, he worked at Flipkart as the Vice President of Catalog & Buying Experience, where he was instrumental in automating the entire cataloguing experience by leveraging hundreds of ML/AI models. 

Krishnendu Majumdar, CPO, CredAvenue, said, “CredAveneue is a category creator and has built a truly one-of-a-kind debt marketplace paving the way for a transformational approach to the Debt markets. I am elated to be joining  them at this juncture of their journey. India has been underserved with respect to the availability of credit to the  largest section of the population. With the democratisation of credit availability, India can truly aspire to become a  $5 trillion economy. CredAvenue has also demonstrated immense potential to unlock significant economic growth by allowing easier credit accessibility which is aiding growth and aspiration of people.”