Facebook today announced the appointment of Arun Srinivas as the Director of Global Business Group to lead the strategy and delivery of the India Marketing Solutions charter that is focused on large advertisers and agencies. Arun's appointment comes after a series of senior and leadership recruitments in recent months across marketing, partnerships, communications, and other key verticals demonstrating the company’s expanding charter and commitment to India.

Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India stated, “Facebook is committed to enabling economic opportunities for businesses, and this charter is more important than ever before as we navigate COVID-19 and the economic crisis. Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media. I am thrilled to welcome Arun as he joins our team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.”

As a part of his role, Srinivas will spearhead the company’s strategic relationship with the country’s leading brands, agencies, and partners to drive Facebook’s revenue growth in key channels in India, and partner the media and creative ecosystems for accelerating adoption of digital tools by businesses. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting to him. 

An alumnus of IIM Kolkata, Srinivas comes with 24 years of experience in senior sales and marketing roles at companies such as OLA, Unilever, and Reebok. He also did a stint at investment firm WestBridge Capital Partners where he led the consumer vertical. His last assignment was with OLA, where he was the Chief Operating Officer (COO), and Global Chief Marketing Officer (CMO) at OLA Mobility. Srinivas started his career with Reebok and then moved to Unilever where he spent more than 15 years across food, beverages, skincare, and personal care categories. 

In the last one year, Facebook has made minority investments in Meesho, Unacademy, and most recently into Jio Platforms to enable opportunities for small businesses in India while fueling the acceleration of digital adoption in the country. Srinivas’ appointment is another step in this direction as Facebook tries to make deeper inroads in the Indian business space.