GreyOrange, a global software and robotics platform provider that leverages Artificial Intelligence and Machine Learning to optimize fulfillment operations for companies worldwide, has appointed Jeff Cashman as Senior Vice President and Global Chief Operations Officer.

Cashman will join the GreyOrange leadership team with Chief Executive Officer Samay Kohli, VP and CEO North America Chris Barber, and CMO Terrie O’Hanlon at GreyOrange’s U.S. headquarters in Atlanta, GA.

As global COO, Cashman will be responsible for shaping strategies to drive global customer acquisition, market penetration, revenue growth, marketing, solution delivery and customer success.

He will leverage his supply chain technology expertise to advance GreyOrange’s customer-first relationship strategy, build ndustry partnerships and attract talent.

Cashman brings more than 30 years of supply chain technology experience to GreyOrange, most recently as the CEO of Ally Commerce, an e-commerce service provider for brand manufacturers. He also spent 12 years as an executive in Accenture’s Supply Chain Strategy Practice as well as 13 years as SVP of Business Development at supply chain solution provider Manhattan Associates.