HT Media has appointed Samudra Bhattacharya as the Chief Executive Officer for Print. Bhattacharya will report to HT Media MD & CEO Praveen Someshwar.
As the CEO for the print business, Bhattacharya will be responsible for the print business with coordination across all functions in the print business. He will lead transformation across the business and will work on product/geography innovation, while helping building new age capability.
The print marketing team will continue to report to Rajan Bhalla, Group CMO for HT Media, who will have an indirect reporting relationship with Bhattacharya for all print related activities. HT is also creating a business vertical for Mint which will be headed by Anuradha Sehgal, who will report to Bhattacharya, while also having an indirect reporting to Bhalla for all marketing initiatives on Mint.
The Brand Solutions and Category teams will report to Bhattacharya. Also, the functional teams of Finance, HR and Supply Chain that support the print business will also report to Bhattacharya.
An alumnus of Indian Institute of Management at Lucknow, Bhattacharya worked across several roles and geographical locations for the last 24 years. He started his career with P&G in India and after a stint of four years, joined Asian Paints in the Middle East where he served in Sales & Marketing as well as General Management roles for almost seven years. He then joined PepsiCo India in 2006 and has worked across several assignments spanning, line Sales, Sales & Channel Strategy, Franchise Management and General Management. In his last assignment, Bhattacharya was based at Manila, Philippines, with PepsiCo as the General Manager for the PepsiCo Joint Venture in that country.