Michael Adnani has been appointed as the Chief Executive Officer at Styletag commencing June 2016, a women’s fashion and lifestyle portal. Michael was part of the Flipkart team till October 2015 in the capacity of Vice President, Commerce Platform and Head –Strategic Brand Alliances.
In his new role as CEO at Styletag, Michael is going to be responsible for leading the strategy, marketing, products and technology. He will also be involved in fundraising activities for Styletag. Speaking on the announcement, Sanjay Shroff, Founder & Managing Director, Styletag.com, said, “We are pleased to welcome Michael on board as he brings with him hands-on experience in retail and e-commerce. We are certain that he will not only drive growth but will also be able to lead strategy and company culture in a professional, rewarding and effective way at Styletag.”
Explaining his decision to join Styletag, Michael said, “As the CEO of Styletag, my role is well-defined and comes at a time when the market is ripe with healthy competition. Today, the brand stands as one of the foremost players in the online fashion and lifestyle segment and the Styeltag team has a deep understanding of the nuances of the Indian fashion scene. My job will be to leverage the strengths of the company and turn them into winning strategies to cement Styletag’s position as a domain leader.”
Sanjay added, “Styletag has experienced notable and visible growth since inception and, through our conservative and innovative strategies, we have been able to create an enterprise, which has weathered the various weather patterns that have emerged in the ECom landscape. Styletag now possesses the correct ingredients for rapid acceleration, expansion and consolidation. We already have an omni-channel presence, which was established 2 years ago and which has turned profitable. Styletag’s private labels have grown to become recognized brands and have established their own set of loyal customers, both online as well as offline. Importantly, Styletag has reached the milestone of being margin positive. Now, we are looking to further bring in fresh ideas and perspectives as we usher in a new era of expansion and next round of exponential growth. Unlike many other Indian start-ups, Styletag has always been open to the idea of having professional C-Sec executives with requisite expertise in key management positions with a strong belief that a seasoned professional who brings in industry expertise and domain knowledge is the ideal match for its needs.”
Michael holds over 30 years of work experience in retail and e-commerce, merchandising, management, marketing and sales gained during his earlier association with Flipkart, Sears Holdings, Nextag.com, Overstock.com, GEFS, Inc., Fry’s Electronics, CompUSA, Hexagon Computer Systems Inc., and Integrated Decision Systems, Inc. Michael has a great eye for trends and quality and has successfully managed teams, groups and an entire division under his leadership.