Netflix CMO Kelly Bennett steps down after 7 years
Netflix Inc. announced today that Chief Marketing Officer Kelly Bennett has decided to step down from the company after seven successful years in the role. Kelly will stay in his role until a new CMO is named.
Reed Hastings, Netflix CEO stated, “Kelly Bennett has been absolutely transformational for us as we expanded our member base in the US and globally, and particularly as we transitioned into being a leader in original series and films. He has been a source of inspiration both inside Netflix and in presenting our brand to the world, and we are thankful for his enormous contributions.”
Kelly joined Netflix in 2012 and has led the company's marketing efforts as it grew from 26 million to more than 139 million paid members around the world today. He's been spearheading efforts in helping to make Netflix a much-loved brand and led the company's campaigning approach to the launch of its original content.
On his move, Kelly stated, “The past seven years have been the most rewarding of my professional life, and we are at the top of our game, which is why this was the right moment for me to retire. I am immensely proud of the team we have built and all that has been accomplished during my time here -- and I will continue to be Netflix's greatest fan.”
However, his move is yet another change in the once stable leadership bastion of Netflix. In the last three years, Netflix has replaced its chief product officer, chief financial officer, chief talent officer, and chief communications officer. The latest move was that of Swati Shetty, Netflix's Director, International Originals and Acquisitions, who stepped down from her role in December last year.
Image Credits: Fortune