UK-based financial platform Tide has elevated Kumar Shekhar as Deputy Country Manager, Tide India. 

Kumar has been tasked to strengthen Tide’s presence in India, to better meet the needs of Tide members. He will also help position the company for nationwide growth.

Kumar is a seasoned professional with more than 16 years of experience in operations, servicing, risk and fraud management, collection, internal audit, headcount and cost planning, and team management. 

Before joining Tide, Kumar served as the Vice President-Risk Operations at PayU Payments and held leadership positions at GE Capital and SBI Card.

At Tide, Kumar has played a critical role in building a safe, risk-governed, and seamless business banking platform to help SMEs across India. Since starting at Tide in March 2021, Kumar has been instrumental in building Tide’s Know-Your-Customer (KYC) & Underwriting, Transaction Monitoring, Customer Service, and Sales Support teams.

The announcement of Kumar’s elevation follows Tide’s recent market entry into India, with two business banking solutions – the Tide Business Account and its RuPay-powered Tide Expense Card (issued in partnership with Transcorp - an RBI-regulated PPI issuer). With this, Tide aims to tap into £100 million revenue opportunity in India and create a sizable business in the country in due course.