Zupee, a skill-based mobile gaming and knowledge platform, has announced the appointment of Gaurav Mehta as the Chief Marketing Officer of the company. A post graduate in Brand Management and Media Planning from MICA, Gaurav has led various marketing functions across major companies. He will be tasked to lead the marketing activities to ensure maximum penetration in all parts of India. 

Congratulating Mr. Gaurav Mehta on his new role, Dilsher Singh Malhi, Founder & CEO, Zupee said, “We are pleased to have Gaurav head the marketing division at Zupee. As a user centric, rapidly growing player in a technology-led innovation field, we needed someone who understands marketing well to further enhance Zupee’s positioning and reach. Given Gaurav’s extensive experience in the IT sector he brings a sound understanding of both B2B and B2C segments and an omni-channel approach to problem solving. We believe he is the right person for the job and wish him a long association and the very best of stay at Zupee ''. 

Gaurav brings over 19 years of experience, having led the marketing verticals of major companies including Yahoo India, OLX and GirnarSoft. An analytics and research driven marketer, Gaurav has been in the mobile marketing space since 2008 and at Zupee, he will be responsible for establishing strong marketing fundamentals and mentoring a growing marketing team, while actively pursuing strong liaison with like-minded marketing partners across industries enabling faster and accelerated growth. 

Speaking on his appointment, Gaurav Mehta, Chief Marketing Officer, Zupee said, “I am excited to join Zupee as the organization and the online gaming sector are both going through a phase of rapid growth. It feels exciting to be a part of a young, dynamic and ambitious team which is open to experimentation and learning. Being in a tech-led innovations sector where we get to be the trendsetters and pioneers is inspiring.” 

He also added that he would be working with the team to work towards the fulfilment of Dilsher’s vision and take the best of what Zupee has to offer to every part of the country, using data driven insights to reach new audiences and accelerate growth. 

The online gaming sector has witnessed a boom during the pandemic, growing at 40% CAGR with over 400 million users in the country. With the industry expected to have a market size of $3.9 billion in India by 2025, it will be interesting to see how Gaurav leads Zupee to capture the imagination of the Indian markets.