Anupriya Acharya has been appointed as the Chief Executive Officer, South Asia, Publicis Groupe. Her predecessor, Saurabh Varma, spent about 17 years with the agency and then quit.
Acharya began her career at Oglivy in 1994. She then worked with other agencies before joining Publicis Groupe in 2013 in the role of CEO of Zenith. By 2016, she was promoted to CEO of Publicis Media, where she led the teams at the Groupe media agencies ranging from Zenith, Starcom, and Performics. In her role as the CEO of Publicis Media, Acharya and her team have been able to more than double the operations in three years. They’ve focused on expanding the company’s digital media capabilities, services, analytics, content, commerce, and consulting. They began to add clients such as Parle, Fiat, Ola, GSK, Lenovo, Motorola, Nykaa etc.
“I am thrilled with Anupriya’s appointment. She and I have been working together for a number of years, I am really impressed with her achievements to data and I cannot think of a better leader to take on this extremely important responsibility,” said Loris Nold, CEO, Asia Pacific, Middle East & Africa, Publicis Groupe. “India is an absolutely critical market for us, one of the very best talent pools in the world, with strong innovation and a great resonance well into the region and beyond.”
Saurabh Varma, the current CEO of Publicis Communications, has decided to resign and pursue other opportunities and will be leaving the Groupe after working in the company for 17 years. According to Lold, Saurabh Varma has been instrumental in building a strong momentum at Publicis Communications.
“I want to thank Saurabh for his partnership and wish him good luck in his future endeavors.
Image source : Forbes India