Organisational Culture
Tata Group, Google India, and Infosys emerge as India’s top employer brands

Tata Group tops India’s employer brand rankings as talent seeks purpose and balance at work.
In a rapidly evolving talent market, Tata Group has emerged as the most attractive employer brand in India, according to the Randstad Employer Brand Research (REBR) 2025. Google India secured the second spot, followed by Infosys, in a list dominated by tech and services firms.
Now in its 15th edition in India and 25th globally, the REBR study offers a deep dive into workforce priorities and perceptions across industries.
This year’s findings highlight a significant shift in talent preferences, with employees increasingly valuing purpose, equity, work-life balance, and continuous reskilling opportunities.
What’s driving employer brand appeal in 2025
Tata Group earned high scores on financial health, career growth opportunities, and organizational reputation, emerging as the frontrunner among India’s employer brands. Google India climbed the ranks to claim the second position, with Infosys rounding out the top three.
Interestingly, State Bank of India made it to the top 10 list for the first time, standing out as the only Indian public sector bank among private and global players.
India’s top 10 most attractive employer brands in 2025 are
Tata Group
Google India
Infosys
Samsung India
JPMorgan Chase
IBM
Wipro
Reliance Industries
Dell Technologies
State Bank of India
Talent demands are shifting
According to the report, today’s workforce is no longer content with conventional employment offerings. Employees across generations now seek workplaces aligned with their personal values, aspirations, and lifestyle needs.
“Today’s talent is driven by purpose, inclusion, and growth—not just pay,” said Viswanath PS, MD & CEO, Randstad India.
“Organisations that foster cultures rooted in trust, transparency, and shared purpose will stand out in an increasingly competitive hiring environment.”
The top Employee Value Proposition (EVP) drivers for Indian workers in 2025 are:
Work-life balance
Attractive salary and benefits
Equity and inclusion
Career progression
Organisational reputation
Interestingly, although employees rated their current employers highly on reputation, financial health, and equity, they found work-life balance and competitive benefits lacking, indicating a clear gap between perception and expectation.
Gen Z drives job-switching and AI adoption
The study also finds that Gen Z is at the forefront of job-switching, with 38% having changed jobs in the past six months, and 51% planning to switch again soon. Millennials follow closely, with half reporting intentions to change jobs in 2025.
Artificial Intelligence usage is on the rise, with 61% of employees using it regularly at work.
Millennials have led the adoption curve with a 13% year-on-year increase. While 38% of workers acknowledge AI is already impacting their work significantly, the sentiment remains largely optimistic.
Reskilling is a strategic priority
A resounding 9 out of 10 Indian employees expect reskilling opportunities from their employers. This demand spans generations, with highly educated professionals and younger employees valuing training and development more than leadership strength.
Equally noteworthy is that 49% of India’s workforce identifies as part of a minority group, with Gen Z (55%) and Millennials (50%) showing higher minority representation. While these employees report fairness in reskilling access, many still face career progression barriers, pointing to deeper systemic challenges in inclusive talent development.
Industry Trends: What talent wants
Different sectors reflect different workforce expectations. For instance, employees in manufacturing, logistics, and heavy industries prioritise job security. Professionals in IT, BFSI, consulting, healthcare, and design place more emphasis on career growth and strong management.
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