KPISOFT, a fast-growing global brand in the modern performance management space announced the completion of its rebranding. Rebranded now as ‘entomo’, the company provides B2B solutions to manage and improve enterprise performance. entomo solutions leverage the power of their proprietary goal-alignment engine, augmented analytics, and hyper-personalized nudges that drive performance.
Group CEO Mr. Ravee Ramamoothie unveiled the new identity including a revised logo, updated domain address and refreshed social media identities. Addressing employees, investors, media & other stakeholders, Ravee highlighted the rationale for the rebranding. He also reaffirmed the unwavering commitment to the organization’s core values and business philosophy.
'Enterprise of tomorrow'
Throwing light on the new name entomo, Ravee explained, “The name 'entomo' stands for 'enterprise of tomorrow'. It draws inspiration from entomology – the study of insects. The modestly sized wonders of nature survive, adapt & evolve with extra-ordinary resilience, teamwork, and persistence. These are traits that enterprises of tomorrow need. Our new brand identity ‘entomo’ reflects our commitment to our clients to partner with them in developing these traits. It connects our proud past to the sophisticated future. It represents everything we stood for and everything we aspire to become”.
Giving further details about the rebranding exercise, Arun Sundar, the Global CMO for entomo, based in Singapore, whose team leads this rebranding across their 15+ countries of operations shared, “Brand is an identity that reflects the present and how one aspires to evolve further. The last 18 months have been a period of fastest growth and transformation for us since our inception taking us to 30 Million plus users. The period saw us partnering with our clients in their transformation to being ‘enterprises of tomorrow’. ‘entomo’ aka ‘enterprise tomorrow’ is a brand name that reflects this identity of our capability and aspiration.”
Founded in 2010, KPISOFT has had a remarkable decade of global growth spanning Asia, the Middle East, Europe, and the US, garnering over 30 million users. Some of its clients include ADP, Audi, Bosch, CGI, NTUC LearningHub, NTT Communications, Zurich, Merck, Johnson & Johnson, Generali, Quest, and Harman among many others. Performance management itself has undergone a huge transformation in the last year and it will be interesting to track how the rebranded entity is able to leverage its forte in the modern performance management space going forward.