Logistics, sales, and customer service were the top three job functions that posted maximum demand for jobs this year, as per the report ‘Blue Collar Jobs Digest 2020’ study by OLX People, a tech-powered HR platform.
This first comprehensive annual study on the Blue Collar Jobs industry titled by OLX People takes a closer look at the job situation in the blue collar sector in India and how it is going to shape in the year 2020.
With over 1.3 million monthly active users and over 426 active clients present across 200+ cities, the conversion ratio of selections made-to-jobs posted was 33.85% in 2018, which rose to a whopping 70% in 2019. This has led to employers witnessing a 2X increase in conversion rate on the platform owing to the use of Artificial intelligence and other emerging technology tools, making it easier for HR recruiters to find the right candidates.
While there was a 60% growth in the number of candidate profiles registered on the platform, there has been a significant increase in women candidates, who comprise nearly a quarter of all candidates registered. The platform also provided a healthy choice of candidate profiles - on average, there were 30 applications per job posted on the platform, over 2018 and 2019.
Key takeaways from the report are-
- Logistics remains the top job function for demand in blue-collar jobs while manufacturing remains stagnant.
- Among the top three job functions that saw maximum demand for jobs this year were logistics, sales, and customer service.
- Women candidates over the past two years have shown an upward trend in taking up jobs in logistics, and are listing their profiles along with required skills to get shortlisted by corporates and startups. There was an overall increase of 18% among job posts for women in 2019 as compared to 2018.
- The platform saw a 7X increase in female applicants in the logistics space.
Nilabh Kapoor, Business Head India, OLX People, said, “Jobs in the logistics vertical have seen the maximum growth on our platform, driven by the logistics outsourcing need of ecommerce companies, infrastructure development, boost in government policies, and advancement of technologies. This has also been a result of better payouts and facilitation of flexible hours for gig workers. ”
As per Nilabh, industry estimates suggest that the logistics sector will create employment for at least three million people by 2022. Logistics is expected to be the biggest job creator in 2020 on the OLX platform, mirroring this trend. Given the rise in ecommerce and the fact that the ecommerce market is expected to reach $84 Bn by 2021, it is evident that the logistics sector will also receive a boost in the coming years.