As per a report by Naukri.com, women job seekers are growing substantially in the job market. The number of active women job seekers on Naukri.com has grown by 28% y-o-y, compared to the men jobseeker growth at 23% y-o-y.
The job portal has over 60 million CVs on its platform out of which women jobseekers constitute 30% of the base. 66% of women jobseekers are graduates and 34% are postgraduates. For the report, the portal looked at the data from the 2019 active base of job seekers as well as January 2020 search data by women jobseekers.
Pawan Goyal, Chief Business Officer, Naukri.com stated, “It’s quite encouraging to see women jobseekers driving the growth in the recruitment category at 28% y-o-y. This growth is backed by industries like Accounting/Finance, BFSI, and Education/Teaching/Training. ‘Work from home’ is one of the top searched keywords by women jobseekers which indicates an affinity towards a flexible working environment.”
This growth in women jobseekers is not surprisingly driven by non-metros at 34% y-o-y versus 24% y-o-y for men jobseekers. Within the metros as well, women job seekers are growing more than men at 30% y-o-y versus 25% y-o-y for men. Mumbai, Hyderabad, and Kolkata are driving the growth in women jobseekers within metros.
Meanwhile, accounting and finance, pharma, BFSI, and IT-hardware industries see the maximum growth of women jobseekers y-o-y. However, industries that see the least affinity amongst women jobseekers include defence/government (ratio of men to women is 4:1), insurance (ratio of men to women is 3:1) and construction & engineering (ratio of men to women is 10:1).
What’s interesting to note is that work from home continues to be one of the most searched categories for women, which points out that flexibility is still an important criterion for women which organizations need to pay attention to. Also heartening to note is that a deep dive into top keyword searches by women job seekers within their preferred industries, Manual Testing, Java Developer and Software Developer searches top the charts in the IT and BPO industry, pointing to rising percentages of women seeking STEM jobs.