The apex body of retailers in India called as RAI (Retailers Association of India) launched new business-networking platform RAI GlobalLinker for small and medium retailers. To develop the platform, RAI teamed up with GlobalLinker, a global business-networking platform for SMEs and Startups.
In an effort create a conducive environment for retailers, RAI GlobalLinker equips independent retailers to adopt modern retailing practices through business networking, LINKER.store ( e-commerce store ), Website builder –tools for creating the online presence , hiring tool, and education and certification.
Kumar Rajagopalan, CEO of RAI says, “RAI’s endeavor is to help modernize retail in India. In order to stay relevant, retailers have to collaborate with each other and also use various service providers. The RAI GlobalLinker platform is a digital enabler for retailers and service providers to retail, to connect, converse and collaborate.”
Under business networking sphere , the retailers will be able to create an electronic business card and profile to connect with retailers, service providers, and peers
“RAI GlobalLinker, with its array of rich services, promises to be a game-changer for retailing in India. As a powerful digital solution, RAI GlobalLinker will allow RAI to take its great work for Indian retailers even deeper and wider. It will play a critical role in improving a retailer’s capabilities and resources, ultimately helping consumers in India, enjoy a better retail experience,” said Sameer Vakil, Cofounder & Chief Executive Officer - DigiVation Digital Solutions Pvt. Ltd.& GlobalLinker.
To ensure safe & superior shopping experience to customers , RAI GlobalLinker will allow retailers of the country to take a virtual oath on a set of parameters. It will also provide tools to help retailers comply with laws and ethical business practices. Eg: Compliance on Prevention of Sexual Harassment of Women at Workplace Act or adoption of practices in terms of doing the right kind of invoicing etc, fair treatment of customers.