unSCRIPT.ai, an artificial intelligence-based platform for personalised synthetic videos, has raised $1.25 Mn in the latest funding round led by Exfinity Venture Partners. The funding round also saw participation from Stellaris Venture Partners, Ghazal Alagh, the Mankind Pharma promoter’s family office and Endurance Capital (Angellist).
The latest cash injection will be utilised to expand technology & business capabilities and build innovative, seamless product integration. The funding will also be used for hiring purposes.
Nihar Ranjan, General Partner of Exfinity Venture Partners, said, “We are thrilled to partner with Ritwika and Apurv in their journey of building a sector-defining customizable video marketing technology that leverages influencers for brands and e-commerce companies. With the rapidly growing global consumer base and increasing demands for personalization in user experience, we are excited for the journey ahead for unSCRIPT.ai.”
The AI tech company was founded by Ritwika Chowdhury and Apurv Jain in 2019. The firm focuses on creating highly engaged and personalised videos, that save brands from the fracas of conversion and engagement woes.
The Bengaluru-based startup claims its solutions help brands increase conversions by three-fold and get a return on investment (ROI) of 10X. unSCRIPT.ai had previously raised its seed round of $53.8K led by Entrepreneur First in March 2022.
Exfinity is an early-stage fund which invests in B2B startups across deep tech, SaaS and platforms. Its major bets include Pixis, Log 9, MoEngage, Kinara, Locus, Skit, Ati Motors, Mad Street Den and CloudSek among others.