Nothing in life comes easy. Every sport, every business, every bit of your existence indicate that how you should manoeuvre your life’s course. And as the world famous surfer Jamie O'Brien puts it, “There is not one way to ride a wave”. Similarly, there is no one way to run a business. Successful leaders don’t blindly follow what their predecessors did; they also ride their own set of challenges in their own way. And that is where surfing and leading kind of assimilate. But surfers don’t choose all the waves to ride, they wait till they feel it’s the perfect one to surf. In business, leaders are faced with varied challenges, the need to prioritize which one to address first - and That is the key to running a successful organization. So, choose the wave you want to ride! Enjoy the video!