Nasdaq-listed Zebra Technologies has appointed Jeff Schmitz as senior vice president and chief marketing officer, effective immediately. Schmitz assumes responsibility for marketing strategy, program development and tools needed to create awareness, consideration and preference of the Zebra brand globally. He replaces Juliann Larimer who is now vice president of North America Sales for Zebra. 

He will be responsible for elevating customer centricity throughout the organization, using analytics and insights to deliver superior customer experiences and measurable business results.

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