Google expands low-cost AI Plus subscription across 40 nations

Google has widened the reach of its lower-cost artificial intelligence service, announcing the expansion of Google AI Plus to 40 new countries. The subscription plan, launched first in Indonesia earlier this year, is designed to make Google’s AI productivity and creativity tools more accessible at a lower price point.

The company said the reception in Indonesia had been “really positive,” encouraging the rollout to markets across Africa, Asia, Latin America and Eastern Europe. Countries added to the list include Mexico, Nigeria, Vietnam, Egypt and Ukraine, alongside smaller economies such as Burkina Faso, Papua New Guinea and Moldova.

What Google AI Plus offers

Google AI Plus gives users access to an array of tools integrated into its productivity suite and creativity platforms. The package includes:

• Higher usage limits for Google’s image generation and editing model, known internally as Nano Banana, in the Gemini app.
  
  

• Access to the company’s video generation model, Veo 3 Fast, directly in Gemini as well as in third-party creative tools such as Whisk and Flow.
  
  

• Gemini AI built directly into Gmail, Docs, Sheets and other core Google services.
  
  

• Expanded limits in NotebookLM, Google’s research and note-taking application.
  
  

• 200GB of storage across Google Photos, Drive and Gmail.
  
  

• Family-sharing options allowing up to five other members to use the benefits.
  
  

Prices vary by market, reflecting local purchasing power. The company has not disclosed precise figures for each country, though industry observers expect subscription fees to be positioned below the cost of the existing Google AI Pro plan.

The move places Google in closer competition with Microsoft and OpenAI, both of which have introduced subscription-based models for access to advanced generative AI features. 

The decision to launch in developing economies reflects a strategic bet on scale. Many of the new countries have large, young populations with growing digital adoption rates. Markets such as Nigeria, Bangladesh and the Philippines are seen as prime targets for consumer AI services.

Google’s wider rollout also comes as governments debate AI regulation. While European Union countries are shaping comprehensive rules, many of the markets added in this phase have less developed frameworks, giving Google more room to experiment with adoption.