Coca-Cola India has roped in Chandrasekar Radhakrishnan as Vice-president, Strategy and Insights, for the company’s India operations, and Sundeep Bajoria as Vice-president for its south-west Asia operations.
Previously, Chandrasekar was heading a worldwide initiative at Nestle India Ltd to optimize marketing efficiencies, besides building the foundation for the company e-commerce competencies. In his career spanning over two decades, Radhakrishnan has also worked with Britannia Industries Ltd, Marico Ltd and Airtel Ltd in a variety of roles across sales, marketing, and business functions.
Chandrasekar will take charge of the company’s strategic initiatives to accelerate the pace of innovation and assess opportunities to offer a broader portfolio of beverages to consumers.
Meanwhile, Sundeep, a Coca-Cola veteran, will work towards making south-west Asia a growth engine for the company. Till recently, Bajoria was Vice-president Strategy and Insights, for Coca-Cola’s India and south-west Asia operations.
T Krishnakumar, president, Coca-Cola India and south-west Asia, said in the statement, “We believe there are significant opportunities that lie ahead of us to grow our portfolio. These changes will address developing business needs and pave the way to develop a stronger portfolio for the future.”
The development comes at a time when the local unit of the American beverages company has been trying to make fresh attempts to enter the Indian dairy market with a new set of products, after its unsuccessful attempt with Vio, a ready-to-drink packaged flavored milk brand, launched in 2016.