Former Marketing Director of PepsiCo, Vani Gupta has joined Hypersonic as a founder member, where she will lead the Consumer Innovation Practice. Vani’s experience of two decades in successfully marketing consumer-centric innovations at blue-chip companies adds a new dimension to Hypersonic’s sales and operations expertise.
Vani will drive Innovation Marketing and Category Management for Hypersonic’s clients across industries that include FMCG, IT, Media, Telecom, Healthcare, Real Estate and eCommerce.
Founded in 2017, by a team of leading industry experts with 100+ years of combined experience, Hypersonic Advisory helps mature as well as early-stage companies, accelerate their business through their execution led interventions. They work on site with their client teams, thereby strengthening a company’s capability to scale and achieve their next level of growth.
Commenting on her new role, she said, “I love demonstrating impactful growth through consumer thinking. Hypersonic is an ideal fit at this stage of my career as it allows me to work on multiple innovations and varied marketing challenges, that would benefit from the hands-on intervention of the Hypersonic team.”
During her 20+ years stint, Vani has worked with PepsiCo, Unilever, Reckitt Benckiser, Henkel, and Adidas. Her role has involved managing cross-cultural teams, complex brand and product launches, and developing innovation mixes for different markets. She joined PepsiCo India in 2011 where she led the Indian Snacks Category.
Commenting on the development, Venkatesh Rangachari, Co-Founder, Hypersonic Advisory, said, “Vani is a recognized leader in the marketing field and her creative-technical acumen will be a valuable asset to our clients. Vani has a track record of bringing innovations successfully to the market. She compliments Hypersonic’s ethos of being effective doers. We’re excited to welcome Vani to our founding team and are the stronger for it.”
Before PepsiCo, Vani had a stint with Unilever where she led the successful launch of a hair care range for colored hair across South East Asia and South Asia. Before Unilever, Vani worked with Reckitt Benckiser, where she launched Veet in India and crafted a success model for emerging markets. She also has experience in integrated communication with LEO Burnett and other advertising agencies in the early part of her career.
She has won several industry awards for her work in Content and Digital Marketing. Business Today featured her in the Hottest Young Marketers list for 2015.