Following some recent high-level exits, social media giant Meta appointed Vikas Purohit as Director of Global Business Group in India. He will assist the company in spearheading its strategic relationships with brands and ad agencies.
Prior to Meta, Purohit was associated with Tata Cliq. He stepped down as Chief Operating Officer, where he joined in November 2016.
While Meta’s key business teams in India, including agency teams and business solutions teams, will report to him, Purohit will report to Arun Srinivas, Director and Head of Ads Business for Meta in India.
“India’s largest businesses and agencies are playing a crucial role in the country’s expanding digital economy and are building innovative business models that are inspiring marketers globally,” Srinivas said in a media statement.
Besides Tata Cliq, Purohit has worked at Amazon, Reliance Brands, Aditya Birla Group, and Tommy Hilfiger. He, who has over 20 years of experience in senior business, sales, and marketing roles, is an alumnus of the Indian Institute of Management, Bangalore.