Tiger Global-backed employee health insurance platform Plum on Tuesday announced the appointment of Aditya Bagarka as head of strategy and innovation.

Bagarka joins from ICICI Lombard, where he spent more than a decade and last served as deputy vice-president – wholesale products, building their Startups & Affinity business. At Plum, he will focus on product innovation and work with insurers to simplify and digitise the customer experience.

“We aim to insure over 10 million lives by 2024. We believe our leadership and team is a moat. Aditya has been our mentor when it comes to the insurance industry and we have known him even before Saurabh and I started Plum. We are excited and honoured to have Aditya build Plum with us,” said Plum’s CEO and co-founder Abhishek Poddar.

Poddar and Plum’s CTO Saurabh Arora co-founded the company in 2019.

The Bengaluru-based fintech startup enables real-time insurance design and pricing to enable companies to buy insurance for their employees. It counts startups such as Unacademy, Groww, Simpl, Epifi among its more than 1,000 clients.

“I am inspired by Abhishek and Saurabh’s vision of making health insurance accessible to thousands of companies. They have not only revolutionised the way group health insurance is bought and consumed, but have also expanded its reach to the smallest of organisations. I want to be a part of this disruption and enable quality healthcare for businesses to make the lives of their employees safer and better,” said Bagarka after his appointment.

Plum, backed also by Sequoia Capital, leverages technology to offer companies affordable insurance plans that can be customised based on the needs and requirements of their employees.