Media company Viacom18, today announced a management restructuring aimed to consolidate its growing portfolio play as it prepares to further enhance performance through focused content innovation and collaboration across brands.

The company has elevated Manisha Sharma as the Chief Content Officer for Hindi Mass Entertainment. In her new role, she will be lead content for the entire HME cluster including COLORS and Rishtey. She will report to Sudhanshu Vats, Group CEO, Viacom18.

In a first for the organization, Viacom18 has unified all revenue across the network under the leadership of Raj Nayak, Chief Operating Officer. 

Nina Elavia Jaipuria who is handling the kid's genre for last many years will also look after the Hindi network of the group. Her mandate now includes channels across Kids and Hindi Mass Entertainment clusters. 

Ravish Kumar as Head – Regional TV Network, will be leading the network’s aggressive foray into regional broadcast entertainment across languages and genres.

Ferzad Palia will continue leading the network’s efforts in strengthening Viacom18’s command on Youth, Music and English entertainment while creating content and experiences for Viacom18’s universe of the young. 

Ajit Andhare will now take on the expanded role of Chief Operating Officer, Viacom18 Studios, as he drives Viacom18 Motion Pictures’ forays into national and regional cinema and builds Tipping Point as a brand for digital content production.

Saugato Bhowmik will continue to lead Integrated Network Solutions, building homegrown IPs in experiential entertainment and driving the licensing business under Viacom18 Consumer Products.

All the above will report into Sudhanshu Vats,  Group CEO, Viacom 18. 

 Commenting on the development, Sudhanshu Vats said, "To make Viacom18 future-ready and dial up growth across different lines of business, it is imperative to drive synergies, leverage scale and build content capabilities across screens. As we step into our next phase, it is important that we shape an organizational structure that allows us to retain the garage-nimbleness that got us here while enabling Viacom18’s independent business lines to leverage the synergies that consolidation brings. Integrating our revenues  and building content engines to cater to multiple screens across India, under the above leaders, is an important step towards a forward-looking organization.”

These organizational changes will be operationalized with immediate effect.