French tyre major Michelin has elevated Shantanu Deshpande as the new managing director of its Indian operations. Deshpande will be based out of Pune.

Deshpande is a sales and marketing professional with over 20 years of experience across diverse geographies (US, Africa, Middle East, India) and across B2B, B2C. Since April 2020, he has served as marketing director for Michelin Group's Urban Business Line based out of Bangkok.

He joined Michelin India in 1999 as an area sales manager. Across his 23-year tenure with Michelin, Deshpande held various leadership roles in sales and marketing, both in India and in other geographies such as North America, Africa, Middle East and Asia, the company said in a statement.

From 2012 to 2015, Deshpande served as vice president of Marketing with a Michelin subsidiary in North America. He also served as the director of marketing B2B business for Africa, India & Middle East Region from 2015 to 2020.