Welspun Group, a Mumbai-based leading MNC, has announced the appointment of Ashish Prasad as its new Chief Executive Officer for Sintex BAPL, with immediate effect. 

Assuming his new role, Ashish brings more than 25 years of experience encompassing Sales, Brand Management, Operations, Digital, and Strategy across leading companies in the Consumer and Retail sectors. Under the direction of the group’s MD, Rajesh R Mandawewala, he will be responsible for charting the strategic direction, overseeing operations, and driving growth while maintaining the company’s focus on CSR initiatives.

Before his appointment, Ashish held the role of Senior VP at Ashirvad Pipes of Aliaxis Group. He also held several leadership roles including, Chief Marketing Officer & Head of New Products and Services at ACC Ltd, COO of Construction Chemicals at Pidilite Industries, COO at Madura Garments Lifestyle Retail Company, Head of Strategy & Business Development at Aditya Birla Group - Fabric & Apparels, Regional Manager at the Asian Paints, and General Manager at the Coca-Cola Company. 

According to the group’s official statement, “The appointment is a testament to Sintex BAPL’s commitment to continue delivering excellence in its products and services. Prasad brings a wealth of experience to this role, having held prominent positions in the manufacturing sector. With a strong background in the sector, he is well-equipped to steer Sintex BAPL towards a brighter future.” 

Sharing enthusiasm for his new role, Ashish said, “I am thrilled to be a part of the Welspun team as we embark on a journey to elevate and further develop Sintex. Sintex has a rich history as a pioneer in the water tank industry in India. We have an exceptional opportunity to empower our teams and develop our channel partners to grow together. Together, we will strive to significantly impact the building materials market in India.”

Additionally, the group has also named Ashok Jaiswar as the Vice President and Head of Marketing for the subsidiary, with immediate effect as of October 27, 2023. He will be reporting directly to CEO Ashish, and he brings more than 20 years of expertise in Brand and product Life-cycle Management, Digital Media and Content Planning, Brand awareness and Communication. Prior to joining, he was serving Finolex Industries Ltd, as the Head of Marketing and Communications. He also served leading automobile companies, playing crucial roles in setting and scaling up the marketing function of one of his previous employers leading to profitable growth. 

Furthermore, the group has also announced the exit of Samir Joshipura, Director of Sintex BAPL. He will continue to serve the company until January 31, 2024. Extending wishes for his future ahead, the company stated, “Joshipura played a crucial role in the transformational journey across various phases of the organization - growth, crisis or resurgence. With his visionary leadership and strategic insights, he has been recognized for changing an organisation from good-to-great and great-to-world class."

Recently, the group has also appointed Vikram Bector as the Director and Group CHRO, to renew the company's human resources strategies and procedures.