Smartphone and TV brand Xiaomi has appointed Raghu Reddy as the new Chief Business Officer for Xiaomi India. He was earlier heading all categories and online sales for Xiaomi India. Under his new role he continues to be responsible for all categories and online sales business of Xiaomi India. Additionally, he will also take up several responsibilities from the Managing Director, Manu Jain.

It can be recalled that Manu Jain is allocating his responsibilities to his peers and moving to a bigger role. In January 2020, he handed over the management of the offline expansion business to COO Muralikrishnan B while he himself takes on a key role in deciding the Chinese electronics company’s entry into newer global markets and product categories. 

Having joined the Xiaomi team in 2016, Raghu played a key role in propelling Xiaomi’s exponential sales growth and manages the online sales teams across India. Raghu began his career with Wipro Technologies as a Software Engineer, and went on to work with Ernst & Young as a Senior Consultant, followed by Snapdeal as a Senior Director. He then moved on to lead as a Senior Director with the mother company of Snapdeal – Jasper Infotech.