Ahmedabad: Online lingerie retailer Zivame has appointed Shaleen Sinha as its chief operating officer to drive ecommerce, nearly two months after it secured $40 million in funding. "We seek to create one of the most consumer-centric companies by building a stronger technology and data-oriented company and by building an employee-centric organisation," Sinha told ET. Sinha was vicepresident, The Chairman's office at Aditya Birla Group, overseeing Idea, Madura, Pantaloons, More, among other units. 

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