Zoomcar appoints new CMO and Head of Demand Business
Zoomcar, which operates in the self-drive mobility space, strengthens their leadership with the elevation of Varun Jha, its Sr. Vice President, as its Chief Marketing Officer and Head of Demand Business. He will be a part of the top management at Zoomcar and spearhead growth, strategic alliances, API based product partnerships, brand marketing, and content. Jha will oversee the demand business and revenue generation through B2C products.
On his new role, Varun Jha, CMO, and Head of Demand Business Zoomcar said, "I am delighted to empower the world-class team at Zoomcar. It is personally an honor for me to be a part of the top management here, and I'm very enthusiastic to take up the charge as the company's CMO. On the supply side, ZAP subscribe has seen immense uptake since its launch last year, and we will continue to invest in building brand awareness and consideration through ATL efforts and mass media campaigns."
In his new role, Varun Jha will further strengthen the new user acquisition through deep-structured product partnerships and performance marketing while repeat usage will be enhanced by improving user retention. The platform envisions to scale its demand business by a factor of 2X by the end of this fiscal via this approach with a laser focus on profitable self-drive bookings.
Commenting on the latest development, Greg Moran, Co-founder & CEO of Zoomcar said, "Varun has amazing expertise that cuts across both online and offline marketing, and his impeccable business acumen makes him a rare-to-find talent in the modern day marketing context. Zoomcar expects to substantially increase its B2C revenue and further solidify its market leadership by using his diverse skill set across user growth, brand marketing, creating deep structured product partnerships and data analytics."
With over 11 years of experience, Varun has worked with leading Fintech and E-commerce companies like PayU and Snapdeal in leadership roles. He holds a management degree from School of Management, IIT Bombay, and a Bachelor's degree in Electronics and Telecommunications Engineering from Mumbai University.