The Kishore Chhabria-run Allied Blenders & Distillers Private. Ltd (ABD), which is planning to go public with around Rs.1,000-crore issue over the next 18 months, has hired a new managing director and chief executive. The largest home-grown liquor company—the UB Group is now owned by the British giant Diageo Plc—has roped in Anupam Datta, a veteran marketer and the man behind the successful launch of the Reliance Industries-promoted football league, the Indian Super League, as the new managing director and chief executive officer.

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