Licious, meat, meat-products & seafood brand, announced the addition of Meghna Apparao as the Chief Business Officer. 

In her new role at Licious, Meghna will be responsible for ushering in the next level of growth for the company while further strengthening the brand’s image, experience, and promise.

“We are currently in the midst of a complete transformation as per as the business ecosystem & consumer behavior is concerned”, says Meghna Apparao, CBO, Licious, “Consumption trends are evolving, and the world is learning to do business in newer ways. For a young, agile Indian meat & seafood brand, these times are of immense importance. I am thrilled to be a part of this company which is deeply consumer-focused at such. And at this crucial juncture, I am truly excited by the possibilities the future holds to delight Indian consumers”

Commenting on the new appointment, Abhay Hanjura and Vivek Gupta, Co-Founders, Licious said, “We are delighted to welcome Meghna Apparao on-board. Licious has always believed in building a core team empowered by people who are high on intent, competency, and passion. As we move ahead, we realize that our success lies in our team whose wholehearted participation and brand ownership enriches the company’s growth journey. We look forward to having Meghna lead the way along with other leaders, as we continue to build an everlasting, category transforming, iconic consumer brand.”

Prior to joining Licious, Meghna has been associated with companies such as Hindustan Unilever, Amazon & Godrej Consumer Products Limited. In her previous roles, she was responsible for strategizing for growth, to launching new categories, building business verticals, leading pioneering assignments across India and global markets to transforming consumer behavior in the online space. 

Licious, in their 5th year of operations, has set itself multiple ambitious targets which will call for strategic diversifications and expansions. The Company intends to induct top-notch talent & elevate key management roles to aid this next phase of growth while empowering their employees by enabling newer growth prospects.