The Readership Studies Council of India (RSCI), which brings out the Indian Readership Survey (IRS) for the print media, on Tuesday said it has appointed C.V.L. Srinivas, chief executive of GroupM-South Asia, as its chariman for a period of two years with immediate effect.
GroupM is a WPP media agency.
Srinivas takes over from Hormusji Cama, who was RSCI chairman for the last two years.
RSCI, along with the Media Research Users Council (MRUC), brings out IRS, which captures the print consumption patterns for use by advertising agencies and advertisers on the basis of which newspapers sell their advertising inventory.
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