L’Oreal India appoints Shalini Raghavan as the Chief Marketing Officer
L’Oréal India has appointed Shalini Raghavan as the Chief Marketing Officer for its Consumer Products Division (CPD).
With an aim to build a strong strategy for L’Oréal CPD brands- L’Oréal Paris, Garnier, Maybelline New York & NYX Professional Make up, Raghavan will emphasize on creating an innovation pipeline and brand development for L’Oréal India at the country level. In her new role, Raghavan will report to Jean-Christophe Letellier, MD - L’Oréal India and will oversee marketing, media, public relations and digital functions.
Commenting on the new appointment, Letellier said, “Raghavan is an experienced marketing professional with a deep insight into the beauty business. Her international experience and knowledge of building organizational capacity in strategy, innovation and marketing will be prized as we look to grow our presence across the country.”
“L’Oréal is the world leader in beauty for over a century and has grown this category in India with a blend of enterprise, insights and first to market innovations. I am deeply passionate about the beauty business and the opportunity to build on L’Oréal India’s leadership position is an exciting journey that I look forward to,” said Raghavan, on her appointment.
Prior to this, Raghavan was Global Brand Director-Dove Masterbrand at Hindustan Unilever wherein she was responsible for the brand in Asian and African markets. She has also worked in leadership roles in marketing and business development of brands such as Lux and Lakmé.
She leverages over 13 years of experience in sales, marketing and brand management for leading brands in Food, Consumer durables (Water Purifiers), Skin Care and Makeup. She also has brand-building expertise across: TV advertising, PR, Celebrity endorsements, Digital, Print, Outdoor & In- store Point of Sale, and has designed brand experiences beyond TV through digital channels in the beauty space, interactive experiences (through direct to consumer and direct to professionals programs) and retail spaces for Ponds and Lakmé .