O&M's creative director Abhijit Avasthi resigns
In a surprising development sure to send shockwaves through Indian advertising industry, Abhijit Avasthi, national creative director of O&M India, has put in his papers. Widely reckoned to be India's most creative agency, O&M has over the last decade and a half become a global powerhouse of ideas, driven by Avasthi; national creative director Rajiv Rao and Avasthi's uncle; Piyush Pandey, executive chairman and creative director, India and South Asia. Pandey told ET that Rajiv Rao will take over and that more people in the system are likely to be given bigger responsibilities.
In a surprising development sure to send shockwaves through Indian advertising industry, Abhijit Avasthi, national creative director of O&M India, has put in his papers. Widely reckoned to be India's most creative agency, O&M has over the last decade and a half become a global powerhouse of ideas, driven by Avasthi; national creative director Rajiv Rao and Avasthi's uncle; Piyush Pandey, executive chairman and creative director, India and South Asia. Pandey told ET that Rajiv Rao will take over and that more people in the system are likely to be given bigger responsibilities.
Read the Economic Times news report here.
