Persistent Systems has appointed Jacqueline White as its Chief Customer Officer, a newly generated position.

With an aim to build a strong strategy for the company’s partner ecosystem, White will focus on the “how” of digital for customers and will spearhead new offerings and market-facing strategies that position Persistent as their strategic partner for digital transformation. Prior to joining Persistent, she was working as SAP’s SVP of Global Financial Services Consulting and was a Managing Director at Accenture leading a national team across 17 sub-industries.

Commenting on the appointment, Persistent Systems Founder and CEO, Anand Deshpande said, “White brings success from a broad spectrum of organizations and roles that ideally maps to our vision for our future. The Persistent brand is strengthening. The value of our product development and technology DNA completely distinguishes us in this new software-driven world. White and her strong experience will lead our customers in their transformation into a software-driven business, and strengthen our partner ecosystem to support our growth strategies.”

Looking forward to the new role as CCO at Persistent Systems, White said, “We are at an inflection point in business and technology that we often only recognize in retrospect. This is an opportunity to lead it, to forge a new way of doing things that is fundamentally changing both technology and business. As the world becomes software-driven, it’s clear that Persistent combines the vision, products, alliances and services required to be the leader in the how of digital transformation”.

White has over 25 years of experience in consulting services and enterprise software experience and has worked with Accenture, Capgemini, Oracle USA to name a few.