Samyak Chakraborty Quits DDB Mudra
High profile exits continue in DDB Mudra. Samyak Chakraborty, the agency's chief youth marketer, is joining hands with Pratap Bose, the firm's former COO, to float an independent youth marketing agency. The joint venture, with Bose and Chakraborty as equity partners, will focus on creating intellectual properties for brands and explore rural youth marketing.
High profile exits continue in DDB Mudra. Samyak Chakraborty, the agency's chief youth marketer, is joining hands with Pratap Bose, the firm's former COO, to float an independent youth marketing agency. The joint venture, with Bose and Chakraborty as equity partners, will focus on creating intellectual properties for brands and explore rural youth marketing.
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