A senior media industry veteran, Tarun Katial has stepped down as the CEO of ZEE5. He worked with the company for more than four years. Under his leadership, the company has reached new heights and won multiple awards in the entertainment industry. 

He has also been instrumental in conceptualizing ‘HiPi’, India’s first fully home-grown short video and various tech and content use cases in nine languages and various taste clusters - a step towards establishing ZEE5 as a digital video super app targeted to the mass, affluent, upwardly mobile Indian. 

“We wish to confirm that Tarun Katial has tendered his resignation, as CEO, ZEE5 India. We thank him for his valuable contribution towards the growth of ZEE5. Under his able leadership, in a very short span of time, ZEE5 has emerged as India’s largest ConTech brand, delivering seamless, superlative content across different consumer touch-points, backed with cutting edge technology. His rich experience and expertise have been invaluable in building a robust digital platform. We wish Tarun the best in all his future endeavours.

In line with our recently announced strategic restructuring of the organisation, Amit Goenka as the President - Digital Businesses & Platforms will continue to lead team ZEE5, along with other digital platforms.”  said the company spokesperson to multiple news websites.

Katial began his career with Saatchi, Enterprise Nexus Lowe and Ogilvy & Mather. Pursuant to this, he moved to Star Network and rose to become the Head of Channels across the network in India before moving to Sony Entertainment as Business Head. Prior to joining ZEE5, Tarun was the Founder CEO at BIG FM.

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